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Escape Reality.
EXPERIENTIAL
Escape Reality.
EXPERIENTIAL
BITS & SCRAPS
A series of mixed media comedy shorts that provide a satirical take on consumer habits.
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According to research, more than half of all food waste takes place in the home. We also found that young people have a higher tendency to waste than any other age group. To reach them, we decided to create a content series that relays useful information in a more entertaining way.
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Click each gif to watch the full video!
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The Mad Gouda
Meat Heads
Sparknotes: A horror story of cow heads making their way to a landfill.
End Card: 30% OF TOTAL FOOD WASTE IS MADE UP OF MEAT, POULTRY & FISH. DECOMPOSING MEAT CREATES MASSIVE METHANE EMISSIONS.
ONLY BUY AS MUCH MEAT AS YOU PLAN TO EAT.
Welcome to the Wasteland
Sparknotes: A singalong musical about one of the world’s greatest countries, the Wasteland.
End Card: IF THE WORLD’S CURRENT AMOUNT OF FOOD WASTE WAS A COUNTRY, IT WOULD BE THE THIRD LARGEST EMITTER OF GREENHOUSE GASES, BEHIND CHINA AND THE US. SAVE THE WORLD. STOP WASTING FOOD.
Brock-O'Lee Live
Sparknotes: A piece of gouda becomes moldy and attacks foodtown.
End Cards: MOLD SPREADS RAPIDLY AND REEKS HAVOC ON THE WHOLE FRIDGE. KEEP YOUR CHEESE COVERED.
White Space
Sparknotes: An eyeball Is displeased with the sight of his plate, until one thing fixes it.
End Cards: DINNER PLATES HAVE EXPANDED BY 36% SINCE 1960 AND OUR EYES ARE FORCED TO FILL THE WHITE SPACE.
EAT FOR YOUR BODY. NOT FOR THE PLATE.
RIP Gertrude
Sparknotes: Stand-up comedian Brock O’Lee gets a little too mushy on stage.
End Card: FRESH VEGGIES GET MUSHY FAST. BUY FROZEN PRODUCE.
Sparknotes: A funeral is hosted for Gertrude, a young girl who passed away too young.
End Card: YOGURT CAN BE CONSUMED UP TO TWO WEEKS AFTER ITS EXPIRATION DATE. DON’T LET YOUR YOGURT SAY GOODBYE TOO EARLY.
Feed the Good Boys
Sparknotes: A little PSA inspired by the SPCA.
End Card: THE AVERAGE AMERICAN THROWS AWAY A POUND OF FOOD PER DAY. START LOOKING AT FOOD THE WAY YOUR DOG LOOKS AT YOUR FOOD.
In Collaboration with:
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Emily Rhodes (CW)
Kelsey Cowan (XD)
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